Wrangler

For Wrangler’s Blue Bell SS10 campaign, Kokokaka created an innovative digital and interactive concept that gives the user the possibility to dress and undress Wrangler’s front face Tony Ward. With a click-and-drag function the user can pull Tony Ward in different directions. The moment one stops dragging and releases the mouse button the image freezes, so that one can catch the garments in all sorts of positions and see how they act in motion.

With this concept Kokokaka wanted to create a more intuitive way of interacting and, by that, generate the feeling in the user that it’s actually she/he who controls the model’s movements.