WorkStudioContactWorkStudioContactA very long time ago, I started thinking about building a virtual brain. As some of you know, I’m also interested in synthesizers. During this time, I played music every day and one of my synthesizers was a Kurzweil 2000 — an enormous machine built by Ray Kurzweil.
He didn’t only build synthesizers; he was also fascinated by Artificial Intelligence. He talked about the singularity — the point when technological innovation reaches a speed faster than we can comprehend.
Around 2001, I started Kokokaka. Our first vision was to bring sound and music to the internet. This was before Spotify, YouTube, and social media — the internet was quite silent back then. Over time, we added all kinds of media and combined them into digital experiences. Slowly, we learned the art of telling stories in the digital space.
Every year brought new technologies, new possibilities, and more building blocks to create new types of experiences. But in the back of my mind, I always wondered: what if technology could eventually do what we were doing — but even better? I thought about the roles of humans and machines, and their respective strengths. What will be the last thing AI takes from us? How long can we keep creating?
I identified four unique human qualities that set us apart from AI: Collaboration, Communication, Creativity, and Critical Thinking.
I decided these should be our core values — our reason to exist.
Now, 25 years later, even these pillars are being challenged. AI can now generates images, videos, sound, music, and speech. It can make plans, design and code websites, and even communicate with other AI agents to solve complex problems.
Humans struggle to grasp the speed of this innovation. While technology accelerates, our brains still perceive time as linear. Kurzweil predicted the singularity would happen around 2045–2050. But according to Sam Altman, we might already be witnessing its takeoff (read his blog post here).
But the dystopian scenario in which AI takes over everything may not unfold the way we feared. What we’re seeing instead is a collaboration between humans and AI.
At Kokokaka, we see ourselves as directors. We guide the ideas toward their goals, and AI helps us build the solution.
Our animator defines the style of animation and the expression needed to evoke the intended emotion. Our music producer sets the rhythm and mood. Our coders write the instructions that build the framework. Our project manager holds everything together. And our AI agents implement the solutions and generate the content.
AI companies are building a brain for the world. Now it’s up to us to find good — and fun — ways to use it. Together, humans and machines can create something better.
That’s how we see new and amazing possibilities to shape never-before-seen virtual experiences!
PI the cat, June 2025
