ENABLING THE QUEST FOR A BEAUTY ROUTINE BUILT FOR YOU.

When Tendai Moyo started the London based beauty brand Ruka, she envisioned to create the manifestation of the work that all the Black women did to keep the spirit and joy of hair-making alive. Black owned and women owned, Ruka is not only devoted to change the beauty industry, but also to become a source for inspiration and information with premium products that fulfil a new beauty paradigm for curly and coily hair.

Kokokaka was also selected to redesign their digital shopping experience and to realign their brand image to their growing expansion.

Visit rukahair.com

Fall 2022 Campaign

For the debut of their first product line, Ruka turned to Kokokaka for a launch campaign with a certain come-as-you-are take, exploring the brilliance of a hair routine that feels uncomplicated, practical and fun in a series of portraits and still-lives.

CREDITS: Concept + Creative: Kokokaka. Photography: Daniel Thomas Smith @ SevenSix. Photography still life: Carl Ander. Set Design: Nicklas Hultman

Visit rukahair.com