A new woody product

IKEA wanted to launch their new Ice Tea product range with the taste of birch and pine. A new woody product from IKEA! We took a comical approach and thought up some bizarre products that had something to do with wood and were something completely new from IKEA!

We developed a toolbox of content to spread the woody product news. We made instore posters, website banners, social media assets and a very woody film!

This project was brought to life thanks to IKEA Food as Client, Aoki as Collaborator and Markus Hasselblom for Music & Sound.

From an IKEA Soft toys campaign

A selection of films

Below you find a selection of films we made along the years for IKEA.



Nornäs Collection


The Kondis app

One room living