WRANGLER BLUE BELL SPRING SUMMER 2010 ONLINE CAMPAIGN
The campaign showcasing the new collection from Blue Bell. The aim was to engage the user to play around with the collection, to get inspired and getting to know the collection.VISIT BLUEBELLJEANS.COM
Two days before launch we released a demonstration video of the site:
30 sec video
The next day we released a 30 sec video of the site:
The first week we had 200 000 unique visitors spending more than 2 years of time together on the Blue Bell web site.